Research suggests that companies that use data and business analytics to guide decision making are more productive and experience higher returns on equity than competitors who do not. (Brynjolfsson et al., 2011)

Data is continuously being produced by organisations (exhaust data) through simple transactions such as purchasing stationary or cleaning equipment to more complex events such as logistics and staff scheduling.  Taking this data out of their silos enables for a more coherent view. 

This more coherent view can lead to a nimbler more responsive organisation, drive costs down, raise the quality of the consumer experience and help manage risk.

ITERATION 50 will help you bridge the gap between your Aims (policy) and Implementation.